Commercial awareness is to have certain knowledge of the market place of a company, and its product or services
Commercial awareness is a skill that usually attracts employers, because they tend to want employees that have a certain understanding of the marked field, and where the given company and its competiciants is placed in this marked, both politically and economically. The employee should also have an understanding of the value of the company’s product or services, and its economical and political position in the given sector. In addition to this, commercial awareness also includes understanding the interests, limits and priorities of the customers and the competitors. Moreover it includes the understanding of how to sustainably develop the present product and services in the direction of meeting the customer’s needs and expections.